From the studio
Work, thinking and things worth sharing.
Packaging design
Why food brands disappear on the shelf
A pack can be clear and still be forgettable. The usual problem is hierarchy, category codes and one reason to choose it.
Food packaging design
What makes packaging feel expensive?
Restraint helps, but it is only part of the answer. Material, typography and the pace of information all shape perceived value.
Food brand strategy
When the product is good but the story is weak
Good products stall when people cannot place them quickly. Positioning gives the product a reason to exist beyond taste.
Campaign creative
Britannia
A bright campaign world built around Britannia O’Cake.Brand identity and packaging
Fryer’s
A fast-food identity built to feel loud, quick and unmistakably Fryer’s.Packaging and product photography
Today Rocks
A supplement brand made easier to recognise, collect and live with.Brand assets and food photography
Root Kitchen
One clear visual world for a plant-based ready-meal brand.
Restaurant food photography
Chicking
Restaurant food photography with instant appetite appeal.
Food packaging design